Marketing Executive

Campaign Management, Reports & Analysis (70%)

Partner with KOLs/KOCs and external collaborators to amplify campaign impact and reach.
Manage and execute major marketing campaigns, promotional programs, new product launches, and other strategic projects as required.
Collaborate with teams across data analytics, product development, and operations to brainstorm ideas and create end- to- end growth strategies.
Develop, analyze, and present key reports to the management team, supporting decision- making for campaigns and projects.
Work closely with creative and operations teams to implement marketing and communication plans that align with campaign objectives and brand standards.
Oversee campaign budgets to ensure efficient resource allocation and optimized ROI.
Track campaign outcomes, analyze performance metrics (engagement, conversions, etc.), and refine strategies for continuous improvement.
Conduct competitor analysis to identify trends, gaps, and opportunities for differentiation.

Campaign Management, (20%)

Develop and execute content specifically tailored for marketing activities within campaigns and projects.
Stay informed about emerging trends and integrate them into content strategies to maximize campaign effectiveness.
Create engaging and on- brand content across digital platforms, including social media, email marketing, websites, and video scripts, to support and complement campaigns.
Collaborate with designers, videographers, and external agencies to produce high- quality visuals and multimedia content.
Ensure all content aligns with campaign objectives and enhances audience engagement.

Other Duties (10%)

Create and implement crisis communication plans to respond swiftly and professionally to challenges.
Evaluate post- crisis outcomes to identify lessons learned and improve future response strategies.
Monitor public sentiment across digital and traditional platforms to detect potential issues.

Cập nhật gần nhất lúc: 2024-12-13 15:40:02