Mô tả công việc
VIA Education provides international education programs for music and performing arts, the latest and best research, curriculum and training for teachers and the highest quality materials and publications in order to raise the standard of music and performing arts education in Vietnam and build both a cutting edge and sustainable arts community.
Enrichment Products: Teacher Training, Publishing, Arts Nation School Model, Arts Nation Licensing Model, Arts Nation Mergers and Acquisitions…
School Curriculum Consultancy: Arts Curriculum Consultancy, After- school Program, Primary/ Secondary/ High school, In- school Program…
We are now looking for a highly motivated, customer- focused, creative thinking, data- driven, and deadline- oriented professional to join our marketing team to drive the awareness of Armuli with Arts Nation through various online and offline marketing activities in Vietnam.
Job Description:
Marketing strategy & planning:
Develop communication plans, event plans, and execution plans based on the approved marketing plans (including budget)
Contribute to the development of the long- term marketing plans and strategies to achieve our business goals on the basis of analyses, marketing evaluations, analyses of historical trends
Develop a detailed work plan for the given scope/workstream based on the overall plan
Coordinate and collaborate with Embassy Education’s internal and external resources to optimize the brand’s influence and impact, driving leads and new customer conversion.
Workstream execution:
Your scopes will be aligned with your line manager, including but not limited to some of the following:
Plan and organize events such as open days, workshops, webinars, and other brand/marketing activities…
Develop detailed content for social channels (including Facebook, Instagram, Linked In, YouTube, and TikTok…), website, PR, and email marketing… in Vietnamese and English
Write a visual brief and work closely with the designer or third- party providers to deliver design items such as social media posts, digital banners, invitations, certifications, backdrops, POSM, OOH materials, booklet…
Collaborate with other members, and departments (including the Admission and Academic department) to ensure timely materials delivery.
Analyze the campaign data and suggest any changes to the plan if needed for better result
Work closely with the cameraman, media team, or third- party providers for shooting and filming
Setup or create paid/organic performance campaigns across social media and our own media
Implement other marketing activities based on the strategy at each period
Monitor and optimize the performance campaigns to ensure the best outcome of the spending
Reply to messages and comments on our channels following the process and guidelines
Report & Analysis:
Measure and report performance of all the assigned marketing campaigns/activities (including digital marketing) and assess against goals (ROI and KPI) with insight and plan for further improvement
Coordinating & supporting:
• Coordinate and support other team members within and outside the marketing team when needed
