MARKETING EXECUTIVE

BRAND
- Be fully conversant with the brand, its standards and its DNA (visual and written
communication, product, service, distribution e.g. brand Packages)
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
- Manage all marketing/promotional/sales collateral development/production both on and off line
COMMUNICATION / PUBLIC RELATIONSHIPS
- Liaise with the regional Communications team to maximize communications exposure
- Establish and maintain a relationship with Key local press and local media
- Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
- Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
SPONSORSHIP:
- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitment
E Marketing:
- Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
- Manage online advertising for the hotel (display banners, SEM/PPC etc)
- Manage the hotels’ website – traffic and revenue generation, promotional content display
- Identify threats and opportunities in user generated content surrounding our Hotel
- Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
- Effectively manage the hotel’s content and images through conducting regular website audits
- Set- up, manage social media accounts and sharing sites as relevant to the hotel markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
- Manage the hotel email database and e communication activity
- Manage the online promotion for conference and catering and food and beverage activity at the hotel
- Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
- Report to appropriate parties negative comments and discussions
More details will be communicated in an interview

QUALITY:
- Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores
- Be fully au fait with the brands audit criteria
- Ensure that all tools and procedures are in place to engage guests in Guest Book
PREREQUISITE
- Be able to work effectively as part of a dynamic team
- Have excellent English written and verbal communication skills
- Be very proficient in Microsoft applications
- Be results focused and be able to implement activities to drive revenue
- Well- groomed at all times to maintain a professional impression of the hotel
- Excellent organizational skills and ability to priorities tasks
- Be creative and innovative
- Excellent guest and client relations
- Extremely proactive with all activities to support the hotel
RELATIONSHIP:
- Establish Effective Employee relations, maintains the highest level of professionalism, ethic and attitude towards all hotels guest, clients, head of department and employees.
REPLACEMENT AND TEMPORARY MISSION:
- To be ready and responsible to perform any other duties as designated or required by Hotel Management from time to time.
- This job description is subject to change in accordance with business requirements and may be viewed and updated as necessary.
- To be flexible and willing when asked to fill in any areas where needed to help out in emergency or difficult circumstances as assigned or required by Management.
QUALIFICATION:
Resourceful and able to work independently.
Strong track record of sales & marketing experience and influence of respective regional market.
English Level: Highly articulate in English language, both written and spoken
Possess dynamic leadership qualities and self- motivated with a number of core strength.
Minimum of 3- 5 years in Sales & Marketing related operations, of which at least 2 years- experience in similar position in a 5 stars establishment.
EXPERIENCE:
Bachelor Degree/Diploma in Hospitality Management or Sales/Marketing preferred.
Additional work experience may substitute for degree.
Extensive knowledge in pre- opening and post- opening sales & marketing operations.
Strong strategic thinking, Creative, outgoing, highly developed interpersonal skills and organizational skills.
KNOWLEDGE, SKILLS AND ABILITY

- Các chế độ chính sách khác theo quy định của Công ty (other benefits follow Company’s policy)
- Được cung cấp đồng phục (Uniform)
- Bảo hiểm sức khỏe 24/24 (Health Insurance 24/24)
- Phép năm 14 ngày /năm (Annual leave 14 days/year)
- Phụ cấp cơm (Meal allowance)
- BHXH, YT, TN đóng mức full 100% (full 100% SI,HI,UI contribution)
- Phí phục vụ (Service charge)

Cập nhật gần nhất lúc: 2024-03-14 09:48:18