Marketing Executive

Marketing Executive is part of an important team that creates and executes property- level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on- brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, Spa promotion, both to hotel guests and to local patrons. This role is also responsible for driving PR activities with PR agency and maintain relationship with local medias, manage to host media fam trip, blogger fam trip. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

Assist DOMC to run all advertising on digital platforms, maintain HWS
Manage and maintain hotel images, information on all ecommerce channels
Manage the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
Assist DOMC to create F&B campaign to drive awareness to both hotel and local patrons.
Assist DOMC to handle all media inquiries
Manage all online marketing initiatives for the Hotel including those relevant to F&B, Rooms and PR.
Assist DOMC to host media fam trip, blogger fam trip and handle KOLs inquiries
Assist DOMC to conduct photo shooting, video shooting in the hotel for all campaign required
Create and work on collaterals including sales kit, F&B, Spa and others.
Assist DOMC to maintain and develop PR activities to local medias,
Create and maintain a year round strategic plan including a calendar of promotions

Job Knowledge / Skill:

Flexible and able to embrace and respond to change effectively
Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail.
Fluent in spoken and written in English.
Multicultural awareness and able to work with people from diverse cultures
Ability to multi- task
Creative thinker, excellent listener and communicator.
Excellent planning and organization skills
Self- motivated and energetic
Good team player.
Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure”.
Flexible and able to embrace and respond to change effectively
Technology savvy
Experienced with web conferencing tools, MS Project; expert- level proficiency with Microsoft Word, PowerPoint, Excel, graphic design programs and software/applications.
Ability to create a community which supports a collaborative learning environment.
Strong communication and presentation skills
Proficient in photography/videography skills

Experience: 3 year experience in the same field in International hotel chain.
Education: A Bachelor Degree or higher in Hotel Management or equivalent education.

A lot of opportunities for training, development and internal promotion
Great discount on room rate and F&B for associates, family and friends

Cập nhật gần nhất lúc: 2024-04-03 10:56:49