Purpose
Create & execute marketing strategy of product line brand in charge
Create & execute Product Line Brand strategy in line with Brand strategy to contribute to increment of Brand value (Brand presence)
Strategy Structure: Corporate Strategy > Business Strategy (Category) > Brand Strategy > Product Line Brand Strategy(Management of sub- line)
Area of Responsibility
Business Strategy (incl. mid- term strategy):
Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy
Create & execute Business Strategy in line with corporate strategic direction
Deeply understand Company technology, direction and market movement for decision of business strategy
Brand Strategy:
Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
Execute and analyze Brand health check
Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.
Create sales supporting information materials (Brand strategy) on time
Product Line Brand Strategy:
Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI
Create sales supporting information materials (product line brand strategy) on time
Create & execute Product line Brand strategy (Management of sub- line)
Marketing Strategy:
Create and execute MK campaign in collaboration with sales team
Create & execute communication plan (IBC) through all the touch- point (product, shop- front, ATL and BTL)
Build up strategy by analyzing 3C, 4P
Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents)
Create P/L plan with PD team and well manage it (MI, BP%) by price guideline
Create & execute Marketing strategy
Create BTL ideas including communication claiming & AW of POSM
Consumer / Competitor / Channel Understanding:
Analyze channel situation and propose appropriate action
Analyze competitor situation and create attractive positioning
Conduct research for understanding consumers
Analyze Brand Power Survey and develop plan to foster brand
TCR contribution:
Initiate and promote plan to contribute to company profit through TCR idea
Coaching:
Coach other marketing members (Subordinates)
Paper work:
Proceed paper work related to MK investment for financial purpose
Prepare some mandatory documents related to MK campaign / New Products
Paper work for smooth operation among departments related to MK activity
Other:
Do assignment from direct superior
