Digital Marketing & Content Creation
- Write and edit marketing copy for posts, captions, ads, landing pages, and email campaigns.
- Support short- form video content production (Reels, TikTok, promotional clips).
- Plan, create, and manage content for social media platforms (Facebook, Instagram, TikTok, LinkedIn).
- Ensure brand voice and messaging consistency across all channels.
- Coordinate visual content using tools such as Canva, CapCut, or similar platforms.
Campaign & Marketing Operations Support
- Support CRM data updates related to marketing leads and campaign tracking.
- Track campaign performance (reach, engagement, leads) and prepare basic reports.
- Assist in planning and organizing online/offline events such as webinars, workshops, info sessions, and partner activities.
- Support the execution of digital marketing campaigns for student recruitment and brand awareness.
Market Research & Analysis
- Collect insights on student trends, customer behavior, and marketing opportunities.
- Support proposal ideas for new marketing initiatives based on research findings.
- Conduct market and competitor research in the study abroad and education sector.
Translation & Content Localization
- Proofread English content used in marketing campaigns to ensure clarity and accuracy.
- Translate and localize marketing materials, course information, and communication content between Vietnamese and English.
- Support bilingual communication for marketing and partner materials when required.
Cross- Team Coordination
- Coordinate with internal teams and external partners for marketing deliverables.
- Work closely with the Study Abroad and Sales teams to align marketing content with consultation needs.
- Support lead nurturing activities through content, email follow- ups, and campaign materials (non- sales focused).
Administrative & Other Marketing Tasks
- Prepare presentation materials, reports, and internal marketing documents.
- Support administrative tasks related to marketing activities and documentation.
- Perform other marketing- related duties as assigned by the supervisor.