CORE PURPOSE OF THE JOB
To successfully drive the brand growth in terms of brand equity, brand health, brand revenue, and community engagement throughout strategic planning and excellent execution with 360º marketing communications activities.
METRICS/ KPI’s
Brand health & brand equity
Communications channels development
Marketing & communications
Sale growth / LFL growth
Budget management & cost savings
Community engagement
AREAS OF RESPONSIBILITY
Work closely with the Creative & PR team to ensure good quality & creative brand communication contents & visuals as well as brand’s social pages performance
Work with and support Head of Marketing to define long- term and short- term brand strategy and growth KPIs
Collaborate and build key relationships with both internal and external stakeholder, especially KOLs/ Influencers, Social communities, press & media partners, brand principal
Contribute to the achievement of brand objectives, through proactive proposals & execution of new marketing ideas and new communication channels considering new trends and emerging consumer behaviors
In charge of annual, quarterly, monthly, campaign- based and event- based planning, execution, and reporting in accordance with brand strategies and approved budget
Proactively keep track of brand’s sales performance in all channels (offline stores, website, market places) and support the stores’ managers in all communication & PR activities, including brand & product information
Work in partnership with BRAND MANAGER, MERCHANDISER, SALE, VM, to drive a long- term brand vision and define Marketing strategy for all major brand moments: New Collections Launch, Key Product Highlights, Creative Campaigns, Runway Shows, seasonal pushes, as well as always- on brand activities and promotions
Work closely with the Digital team to ensure the achievement of brand KPIs via digital campaigns as well as to gain comprehensive insights of target audiences
KEY RELATIONSHIPS
- Internal (i.e., colleagues, other business units or departments)
In partnership to work with Merchandising Team, Operations Team and supporting Departments
- External
(i.e., suppliers, customers, service providers)
Social groups, KOL/ Influencers, Key stakeholders in Sports industry
Local Business Partners
Agencies and Suppliers
Regional/ Global Brand Principal
