Marketing Executive (United Colors of Benetton)

Market Research and Competitor Analysis:
- Conduct market research to understand trends and characteristics in the fashion industry.
- Analyze competitors to propose improvements and capitalize on strengths.
Development of Marketing Plan
- Build and execute a comprehensive marketing plan for fashion brand.
- Create innovative advertising campaigns across various online and offline platforms.
Influencers Collaborations
- Establish partnership for collaborations, endorsements, or content creation.
- Identify, approach, and collaborate with fashion influencers to amplify brand reach.
- Coordinate influencers marketing campaigns, ensure alignment with brand DNA, brand strategy.
Implementation of Content plan:
- Create high- quality content to enhance brand DNA, brand awareness and engage with target audiences.
- Develop and manage communication content across online platforms.
Customer Engagement and loyalty
- Implement plan to enhance customer loyalty and satisfaction.
- Engage with customers through various channels, responding to inquiries, and gathering feedback.
Collaboration with Internal and External Partners:
- Plan and execute collaboration campaigns with renowned partners which have the same target audiences with brand to drive traffic to store and cross sale.
- Ensure the brand is associated with brand guideline, values and styles that align appropriately.
- Work with internal team (design, visual merchandising, and product team) to align marketing efforts with new product launches and fashion collections.
Performance Evaluation:
- Monitor and evaluate the performance of marketing campaigns to propose improvements if yes.
- Utilize data to measure ROI and marketing strategy effectiveness.

- Excellent communication skills and strong teamwork abilities.
- In- depth understanding of fashion trends and the global market.
- Previous experience in the fashion industry or with international brand is an advantage.
- Relevant degree in Marketing, Advertising, or Business Management.

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Cập nhật gần nhất lúc: 2024-03-12 01:25:12