Marketing Executive

Positioned at the crossroads of innovation, talent, and market expansion, InnoLab Asia bridges Vietnam with regional and global markets across ASEAN, Japan, Korea, Australia, and the Middle East enabling partnerships, pilot projects, and scalable growth.
InnoLab Asia Group operates as part of an integrated ecosystem alongside Lead The Change and InnoLab Legal, ensuring innovation is supported not only by ideas and technology, but also by talent and robust legal structures.
Innolab Asia Group is a leading innovation consulting firm and cross- border accelerator shaping Vietnam’s next wave of growth. We design and deliver end- to- end innovation and market activation programs, working at the intersection of startups, corporates, governments, and global ecosystems to translate innovation into tangible economic outcomes.
JOB DESCRIPTION

Reporting to: Marketing Lead / Marketing Manager / COO
Location: Ho Chi Minh City (Hybrid flexibility available)
Employment type: Full- time
Position: Marketing Executive

POSITION OVERVIEW:
As a Marketing Executive, your primary focus is on implementing strategic marketing initiatives to enhance brand visibility, drive engagement and revenue growth.
RESPONSIBILITIES:
Content Creation & Social Performance

Develop ideas, create content, and produce communication materials (articles, images, short videos…).
Manage and operate social media channels (Facebook, LinkedIn, Instagram, TikTok…) to enhance brand awareness and engagement.

Social Content & Community Engagement

Gather insights from the community and propose solutions to improve communication strategies.
Create engaging content to increase interaction and strengthen brand image.
Manage and grow online communities (fanpages, Facebook groups, LinkedIn community, etc.).

Event Marketing

Monitor and report campaign performance and propose improvements.
Implement online and offline communication campaigns to promote programs and increase audience participation.
Plan and execute marketing activities for events.
Collaborate with the design, content, and operations teams to ensure consistent and effective communication.

General Marketing Tasks

Perform other marketing tasks as assigned by the manager.
Support the implementation of long- term brand communication campaigns.

CULTURE- FIT:

Passionate about InnoLab Asia Group&039;s mission to empower innovation, entrepreneurship, and cross- border collaboration
Integrity, ethics, and human- centric values are non- negotiables – giving back is part of who you are
Driven by growth, productivity, and long- term impact
Comfortable with ambiguity and fast- paced startup environments
A collaborative team player who’s highly accountable and committed to delivering extraordinary results
Strategic- minded, diligent action- taker, committed to learning and improving

REQUIREMENTS:

Excellent written and verbal communication skills.
Proven experience in strategic planning and project management for successful marketing campaigns.
Experience in education or related industries is highly preferred.
Strong analytical skills and the ability to interpret data to drive marketing strategies.
Minimum of 1- 2 years of experience (full- time after university graduation) in marketing roles.
Creative mindset with a strategic approach to marketing initiatives.
Proficiency in digital marketing tools and platforms.

BENEFITS

Opportunity to work on international projects and collaborate with global partners
Access to learning resources, mentoring, startup & innovation ecosystem
Career path: potential to grow into a full- time role, such as: Marketing Lead, Marketing Manager
A mission- driven environment with real impact on startups and innovation in ASEAN, Japan, Korea, Australia, UAE

Cập nhật gần nhất lúc: 2026-07-16 17:10:03