Marketing Executive

Responsibilities:
Planning (10%)
- Contribute to develop monthly marketing plan that strengthens Marou branding, support marketing objectives and drive the business results
Content and Social Media Marketing (30%)
- Create high- quality, creative content (photos, videos, text) for various social media platforms
- Stay up- to- date on social media landscape and adapt strategies accordingly
- Develop and execute monthly social media calendar and campaigns to increase brand awareness and engagement
- Manage social media accounts and monitor brand health
- Assist with e- commerce content creation and management
Communications & PR (15%)
- Copywriting and craft compelling brand messaging and storytelling
- Build relationships with media outlets
- Develop and execute press releases and media outreach campaigns
Digital Marketing (10%)
- Assist to setup and implement tactical digital advertising campaigns
Event Marketing (5%)
- Manage event logistics
- Assist with planning and execution of marketing events and brand partnership events
KOL Marketing (5%)
- Develop and manage influencer marketing campaigns
- Identify and build relationships with relevant KOLs
Design Support (5%)
- Work collaboratively with the design team to create marketing materials
Reporting (10%)
- Generate regular reports and presentations to analyze marketing effectiveness and recommend improvements
- Track and measure the performance of all marketing activities (brand awareness, website traffic, social media engagement, etc.)
Budget management (5%)
- Monitor marketing costs within budget including agency fees and advertising fees
Cross- department collaborations and other tasks as assigned by Management (5%)
Capabilities & Skills:
- Basic skill in Photoshop and Illustrator (or similar design tools) is a plus
- Experience with influencer marketing (KOL marketing)
- Proven experience in marketing communications planning, preferably from the F&B or retail industry
- Knowledge in digital marketing (e.g., Google Ads, Facebook Ads, e- commerce) would be a strong asset
- Experience in event planning and execution
- University in Business Management/Marketing/PR/Communications/Business Administration or relevant fields.
- At least 2 years of experience in the same position
- Agility and ability to handle multiple tasks simultaneously
- Excellent English in written and verbal communication skills
- Strong and proven experience in social media marketing, content creation and planning
Working Location: Green Building, 152- 160, Street B2, Sala Urban Area, An Loi Dong Ward, Thu Duc City, HCMC.
Woking Time: Monday- Friday

Cập nhật gần nhất lúc: 2024-05-28 18:30:03