As the Marketing Manager, you will play a crucial role in owning the brand and marketing strategy, overseeing execution, and monitoring performance. Collaborating with the Marketing Shared Service Function (SSF) team and other departments, you will manage all aspects of marketing campaigns. You will drive the development and execution of marketing strategies that align with overall business objectives. This role requires a strategic thinker with strong leadership skills and a proven track record of delivering results in a fast- paced environment.
Marketing go- to- market Strategy & Campaign Development:
Continuously analyze market trends to identify location- specific opportunities and challenges, adjusting marketing strategies and tactics accordingly.
Develop comprehensive 360- degree go- to- market strategies and integrated marketing campaigns aligned with commercial plans and business objectives.
Stay current with industry trends, emerging technologies, and best practices to introduce innovative marketing approaches and maintain a competitive edge.
Marketing Implementation:
Develop compelling promotional materials and communication plans to incentivize referrals, and distribute them center- wise to maximize engagement.
Provide clear instructions to the Marketing team for each function, ensuring timely and effective execution of marketing campaigns and strategies.
Collaborate with Marketing to develop procedures that ensure compliance with brand guidelines and campaign objectives.
Implement Offline Media Buying (e.g., OOH advertising, direct mail campaigns, events, partnerships) efficiently and successfully.
Monitor daily performance metrics, analyze results, and address any issues between sales and marketing.
Marketing Budget and Customer Acquisition Cost (CAC) Management:
Allocate budget resources effectively across various marketing sources and campaigns in line with BU’s commercial plans.
Develop marketing budgets aligned with overall strategy and plan.
Implement strategies to manage CAC while ensuring effective outcomes.
Forecast budget needs and adjust based on market trends and business projections.
Regularly review and adjust budget allocations based on performance and market dynamics.
Frequently update relevant stakeholders on budget spend, status, and variances to enable immediate action.
Performance Management:
Manage marketing efforts across all channels and report status and insights to Executive Management in real time.
Collaborate with Marketing managers to evaluate KPIs and effectiveness, using data- driven insights to identify areas for improvement.
Ensure all marketing deliveries comply with brand guidelines and Corporate & Government regulations.
Provide real- time, data- driven insights and action plans to BU’s Management to increase funnel efficiency based on performance analysis.
