MARKETING:
To lead the marketing team and execute the approved marketing strategies / promotion plans, monitor and manage budgets, allocated marketing expenses to grow number of users of the company’s services and increase the revenue of the Company’s schools.
To conduct regular marketing research and keep the Company updated with the industry trends, competitors’ information, including the market research/analysis for specific purposes / plans of the Company.
To explore, develop and execute marketing strategies / promotion plans to ensure the successful launch of new schools / products.
To develop overall and periodical marketing strategies / promotion plans for the schools/business units within the assigned locations and present the marketing strategies and plans to the Management for approval with details of budget requirements.
SALES SUPPORT:
Prepare and provide the marketing materials required by the commercial team.
Conceptualize, plan, and implement the monthly promotion plan with the commercial team.
Manage the marketing material inventory in collaboration with Finance.
TEAM MANAGEMENT
Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function.
Recruit, train and manage the performance of the marketing team members.
Set, monitor, and report on the departments’ objectives to the management team.
BRAND MANAGEMENT & PUBLIC RELATIONS:
To be responsible for providing accurate, complete, and effective communications to journalists, publicity or promotions and ensure proper production of promotional and advertising materials of the company.
To develop appropriate PR strategies/plans for the Company and present them to the Management for approval to support the brand management and business performance of the Company.
To build and maintain good relations with publications and TV stations’ journalists to ensure maximum positive news exposure for the company.
To organize and coordinate with media agencies and other departments in the company in carrying out PR activities, promotional events, joined functions, etc. to promote the Company/schools as a whole.
Identify risks, prepare contingency and recovery plans, and manage resources during the crisis.
