Role Overview
Brand & Strategy Management
Key Responsibilities
The Marketing Manager will lead the strategic and high- budgeted brands of the company, ensuring strong market performance, brand equity growth, and profitability. This role is responsible for planning, executing, and evaluating marketing and advertising programs, coordinating cross- functional teams, and driving innovation for assigned brands.
• Develop, organize, implement, supervise, and evaluate marketing and advertising programs to stimulate consumer demand for assigned products.
• Manage the local marketing mix for all assigned brands and coordinate with public and private agencies for special events.
• Manage strategic, big- budget brands to achieve volume and profitability targets.
• Guarantee strong development of brand margins, brand awareness, brand preference, new product development, and product innovation.
• Oversee market research, promotions, public relations, and advertising; measure success against established plans.
Cross- Functional Coordination
• Coordinate product changes and innovation in line with market feedback.
• Work closely with Technology, QC, Sales, and Production to ensure product design, specifications, and distribution meet market needs.
Marketing & Advertising Execution
• Lead all marketing and advertising activities; develop and implement effective promotional plans.
• Support in evaluating and adjusting the annual marketing budget as needed.
• Proactively identify and pursue new business opportunities.
Team Leadership
• Oversee recruitment, performance evaluation, and development of the marketing team.
• Deliver training for marketing staff on assigned projects.
• Coach and provide technical guidance to Brand Managers and ABMs.
External Relations & Events
• Engage with authorities, businesses, community groups, schools, and state agencies to promote products.
• Plan, organize, and sponsor various marketing programs and events.
• Manage media coverage, public relations, and marketing communication initiatives.
Content & Vendor Management
• Assist in developing bids, RFPs, and contracts.
• Establish and maintain relationships with vendors and customers.
• Design and publish promotional materials including advertising proofs, newsletters, brochures, and event packages.
Research & Evaluation
• Plan and participate in customer research surveys and benchmarking to evaluate marketing effectiveness.
• Provide recommendations for improving marketing program operations.
Support to Marketing Director
• Assist in planning, organizing, implementing, and evaluating marketing events and programs as assigned.
