Marketing Manager -For Small Homeappliance (Bear / Joyoung)

Business & Marketing Strategy

Responsible for developing an overall marketing strategy, monthly business plan, and competitive growth strategies.
Translate marketing & category plans into a business framework and optimize commercial opportunities
Main responsibilities oversee the brand’s online sales and development of an excellent user experience and customer journey online

Campaign Planning

Judge and track media plan and control target achievements post- campaign regularly.
Lead campaign planning, and strong & holistic execution through partnering with internal teams (Account, E- commerce & Operations) & vendors to align and achieve business goals. Include Digital activities (Digital Ads, Tik Tok KOC/KOL & media corporation) into business strategy as a pillar and generate key learnings for function.

Media/ KOL Relations:

Execute media & KOL relations projects
Support the Manager and the team to maintain a strategic relationship with the company&039;s network of Media and KOLs/KOCs

Budget Management:

Under the leadership of the Manager – manage external agencies and assigned budgets with a Cost and Value mindset, while ensuring excellent execution, and committed KPIs and ROI with all plans and campaigns.

Cập nhật gần nhất lúc: 2024-08-08 14:00:03