JOB PURPOSE
To raise the visibility of the APU Schools by carrying out an effective marketing and communication plans in order to:
Develop the school marketing strategy including product development, multichannel communication plans and parent/student engagement programmes to support enrolment growth.
Apply customer and market insights combined with creative thinking to define and shape the school proposition to maximise appeal and relevance within the local market,
Attract new students across the Schools’ portfolio and publicise the strengths of the academic faculty, school facilities and services,
Promote the profile of the Schools as a whole to external audiences,
JOB DESCRIPTION IN DETAIL
Marketing Communications:
Marketing collateral and publicity material: Writing and producing marketing material (brochures, posters, flyers, etc.) for the Schools’ programmes.
Website and other e- marketing communications: e- newsletter, social media accounts, web content, etc. Providing ideas and input into the development of new e- marketing materials.
Public relations:
Proactively searching out information for PR purposes
Liaison with, and providing information to, the media
Maintaining a photo library and arranging external photo shoots and filming with students as well as in- house photo shoots with School staff and students
Liaison with academic and administrative staff to request and collate information for inhouse publications
Updating the School’s PR notice boards.
Advertising (printed media, outdoor and new media):
Conduct proofreading, copy writing, editing copy and information collection.
Be in charge of new advertising campaigns
Exhibitions and clients pitching/visits
Representing and promoting the Schools at various events and providing market analysis post- events.
Coordinating the School’s presence at exhibitions
Event
Marketing support for the School’s annual activities
Coordinating the School’s annual graduation/prize- giving
Assistance and coordination at Open Days of the School
Coordinating School events in relation to major accreditations and audits.
Market analysis & planning and new programme development:
Input into the Schools’ marketing plans: gathering market intelligence and working with the Management to analyse results in relation to the Schools’ marketing plans. Planning, researching and coordinating the school’s promotion, liaising with relevant parties both internally and externally.
Market Intelligence:
The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by the Management. There may be occasions when the post holder’s role and skill set may be required elsewhere within the School, so flexibility will be essential.
Gathering information on competitor schools and programmes. Gathering information on our programmes for use in rankings and other forms of market analysis.
