Strategic Alignment:
Collaboration with BU Leaders: Work closely with BU leaders to understand their business goals, market dynamics, and customer needs. Develop actionable marketing strategies that align with both BU and group objectives.
Budget Management: Collaborate on budget planning, ensuring efficient allocation of resources and maximizing ROI.
Market Insights: Continuously analyze market trends, competition, and customer behavior to identify opportunities and adjust strategies accordingly.
Marketing Execution:
Brand Consistency: Ensure all marketing materials adhere to brand guidelines and resonate with BU’s audience.
Campaign Performance Analysis: Monitor campaign effectiveness, making data- driven adjustments to enhance future strategies.
Oversight and Quality Assurance: Oversee marketing campaign execution to ensure alignment with BU strategies. Review content and assets for consistency and relevance.
Client Relationship Management:
Build Relationships: Cultivate strong relationships with BU stakeholders, acting as the primary marketing contact. Ensure strategies are tailored to meet BU- specific needs.
Stakeholder Collaboration: Work closely with internal teams and the centralized marketing function to align strategies.
Performance Metrics: Define and track KPIs, providing regular performance updates and optimization recommendations.
Performance Management:
Channel Management: Oversee marketing channels, adjusting strategies based on performance.
Reporting: Provide weekly performance reports to stakeholders, using insights to refine strategies.
Revenue Target Achievement: Focus on converting leads to sales, optimizing strategies to hit revenue targets.
External Stakeholder Management:
Proposal Evaluation: Assess marketing proposals and provide feedback to guide effective marketing strategies.
Build Connections: Develop positive relationships with external stakeholders and suppliers to enhance marketing efforts.
