Marketing Project Manager (fluent in chinese)

Responsible for integrated marketing and communications of BO brands in the Vietnam market. Work closely with PR, KOL, social media, operations, and other teams; organize internal and external resources; and drive the execution and implementation of brand/marketing plans.
Oversee national annual marketing budgets and manage the local execution team.
Maintain relationships with local media/KOLs and expand connections with key national media outlets, including both traditional and new media.
Based on brand strategy and local market/consumer insights as well as competitor analysis, identify opportunities and develop Vietnam’s national digital communication strategy and annual campaigns. Take on full project manager responsibilities, overseeing multi- dimensional market modules at the national level, including but not limited to goal setting, demand collection and filtering, solution planning, resource integration, project execution monitoring and delivery, and project review.
Develop localized media mix strategies in line with the objectives of integrated marketing, brand positioning, and media environment. Implement based on actual business conditions and conduct effectiveness reviews.
Manage daily operations of national social media accounts, and plan UGC- driven campaigns to increase follower engagement. Collaborate with the design department to produce creative content.

Fluent in written and spoken Chinese
Strong project management and data analysis skills; able to make data- driven decisions.
Sharp market insight and strategic planning skills, with the ability to quickly adapt social media strategies to different market environments.
Minimum of 3 years’ experience in social media operations, with solid experience in retail or consumer goods. Strong familiarity with social media platforms, influencer management, and advertising functions.
Bachelor’s degree or above; major in Marketing, Communications, or related fields preferred.
Strong cross- cultural communication skills and mature team management experience.

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Cập nhật gần nhất lúc: 2025-10-20 19:30:03