Marketing & Communications Management
- Provide support to the Marketing Manager in the formulation of multi- channel marketing strategies aimed at augmenting the visibility of the NATRA and partner communities&039; brands.
- Organize and manage marketing events, including workshops, seminars, digital events, sustainability initiatives, and other requests from the Marketing Manager.
- Responsible for marketing campaign planning and execution (ATL and BTL activities).
Multi- channel Content Management:
- Compose a plan of action for consistently publishing content to social media platforms (Facebook, Instagram, YouTube, etc.) in accordance with the prescribed guidelines.
- Develop strategies and implement marketing campaigns, to effectively promote the brand and product toward target audience, leading to high brand awareness and positive impacts on sales.
- In conjunction with external digital design agency create a development plan for the brand&039;s website to meet the changing needs of the organization.
- Conduct analysis to assess the performance of digital content and optimize content for search engines.
Event Coordination & Management:
- Locate resources, visit venues, and conduct pre- event meetings to assist staff with event design selections.
- Coordinate with internal staff, clients, and vendors to determine event requires, and serve as a liaison with upper management executives as well as stakeholders along the preparation phase.
- Plan and organize event logistics, including contracts, guest lists, venue setup, presentation materials, security, catering, entertainment, transportation, etc.
Sustainable Development Management:
- Identify, evaluate, plan, and implement Sustainable Development initiatives that focus on the environment, community, hazardous women and children, education, and charity, among other areas. Utilizing the organizations of your partners, oversee and manage corporate actions related to sustainable development.
- Assist in building and maintaining a global network of charity partners. Oversee collaborations with favored charitable organizations and provide employee engagement prospects. Examine the possibilities, trends, and issues related to social impact. Support the team- led, NATRA partner- delivered skills training initiatives.
- Create collateral, such as internal communication materials and impact reports.
