Role purpose
Develop and execute marketing campaigns across multiple platforms, including Social Media (Website, FB, Google, Linkedin, etc.). Continuously monitor and measure performance to closely align with set objectives (ROI, OKR, KPI).
Develop a deployment plan for launching a new technology product in the field of performance management and goal setting for businesses (B2B).
Collaborate closely with the Sales Team to design and manage channels for assessing potential customers (from MQL to SAL), nurturing potential customers.
Keep abreast of the latest Digital Marketing trends, actively research new solutions to enhance campaign effectiveness.
Utilize data to identify areas for improvement and make adjustments to optimize campaigns. Evaluate competitors&039; campaigns, identify market trends to innovate and improve strategies.
Job Descriptions:
Developing product identity for customers to recognize this as a top- tier brand in the field of supply:
Develop and maintain consistent brand image across all communication channels.
Proactively propose and create marketing materials such as articles, ebooks, infographics, instructional videos...
Build and manage content on the website, blog, social media to attract and interact with target customers and assert the brand.
Identifying potential customers through research and analysis of the target market:
Analyze competitors, identify strengths, weaknesses, and opportunities of the product in the market.
Build buyer personas based on their characteristics, behaviors, and needs.
Research and grasp trends, challenges in goal management and work performance of Vietnamese businesses.
Approaching and providing information to potential customers by developing and implementing effective marketing strategies and campaigns:
Coordinate with the sales department to develop and implement marketing campaigns to attract leads and convert customers.
Plan and execute online marketing campaigns and events, including paid advertising, email marketing, content marketing, event organization, seminars, webinars...
Develop a comprehensive marketing strategy suitable for the target customer and business objectives of the product.
Continuous learning and improvement by measuring key metrics to optimize marketing effectiveness:
Prepare regular reports on the results and effectiveness of marketing activities, propose adjustments and improvements for subsequent campaigns.
Monitor, evaluate, and analyze the effectiveness metrics of each marketing campaign such as conversion rate, cost- per- lead, email open rate, social media interaction...
Use analytics tools such as Google Analytics, Facebook Insights... to measure and optimize campaign performance.
Proactively work with related specialist teams to achieve the highest efficiency:
Collaborate with design and content teams to create engaging and professional advertising and communication materials.
Coordinate closely with relevant departments to ensure consistent and effective communication messages.
