Martech Senior Specialist

JOB PURPOSES:
The Marketing Technology & Platform Operations Senior Specialist is responsible for managing and optimizing key marketing technology and platforms such as website, CDP, CMS, messaging tools and other marketing- related system like CRM and marketing tracking tools. This role ensures proper usage, smooth integration, and execution across owned channels to enhance marketing effectiveness, campaign automation and personalization enablement.
PRINCIPAL ACCOUNTABILITIES:
Platform Operations & Optimization
- Identify underused features, inefficiencies, and propose improvements or platform alternatives where relevant.
- Monitor and ensure the effective deployment of owned channels such as SMS, Zalo, website pop- ups, and on- site messages.
- Develop and maintain standardized platform usage documentation, access management, and platform hygiene practices.
- Manage the daily operations of marketing platforms including CDP, website CMS, campaign management tools, and integrations.
System Integration & Governance
- Provide governance on how platforms are used and integrated across campaigns and customer journeys.
- Support set up integration between marketing platforms, CRM, website, and analytics tools to continuously enhance marketing tech ecosystem.
- Collaborate with internal teams and vendors to ensure smooth system synchronization and resolve data or platform issues.
Channel Execution
- Drive campaign execution on digital touchpoints, including deploying or enabling content through website modules, SMS systems, Zalo, and other martech- enabled channels.
- Monitor campaign data tracking and ensure consistent tagging, integration, and proper performance measurement setup.
Training & Platform Enablement
- Act as subject matter expert on platforms usage, to train internal teams on platform functionalities, ensuring proper and consistent usage.
- Coordinate with platform vendors for updates, troubleshooting, or feature expansion.

13th- month salary bonus

Cập nhật gần nhất lúc: 2025-10-11 08:50:03