You will work closely with the Online Content Manager to define priorities, develop user acquisition strategies & lead in execution, develop content roadmaps, and optimize end- to- end content operations across the online journey.
As an Online Content Leader/Specialist, you will drive the strategic direction, production excellence, and operational performance of content across Con Cung’s ecommerce platforms—including product website, app, blog, SEO ecosystem, and brand partnership initiatives. You will lead a high- performing content team, collaborate with internal stakeholders and external agency partners, and champion data- driven content strategies that support sustainable user growth, search ranking performance, and online conversion.
***Key responsibilities
Strategic Online Content & Technical SEO Planning (25%)
- Monitor online content performance and continuously optimize based on ranking, traffic, and user conversion insights.
- Build and manage user- driven content frameworks, including keyword strategies, pillar/hub structures, E- E- A- T improvements, technical implementation, AI search deployment, and backlink development.
- Develop quarterly and annual content strategies aligned with business goals, brand direction, and user needs.
- Ensure content strategy integrates seamlessly with Category, E- commerce, Product, and Sales Growth teams.
Content Production & Operations Management (25%)
- Lead quality control for all published content to maintain brand voice, editorial standards, and user experience best practices.
- Oversee end- to- end content creation, including product descriptions, landing pages, user- friendly articles, blog content, PR content, and app/website content operations.
- Identify opportunities to improve content workflows through automation, process optimization, and cross- team coordination.
- Ensure all product and editorial content is accurate, complete, compliant, and conversion- oriented.
Product Development & UX Enhancement (20%)
- Apply technical literacy (HTML, CSS, scripting knowledge) to support implementation or troubleshoot structural content issues.
- Partner with Product and Tech teams to identify UX/UI improvements across Con Cung’s website and app that enhance readability, navigation, and conversion.
- Participate in product development or R&D initiatives by offering content insights, reviewing user flows, and recommending improved content touchpoints.
Data Analytics & Insights (10%)
- Use data to refine user acquisition strategy, improve conversion rates, enhance user engagement, and support growth experiments.
- Produce regular performance reports with insights and data- backed recommendations for content optimization.
- Track and analyze content performance metrics through data dashboards, keyword tools, performance tracking tools and e- commerce analytics platforms.
Stakeholder, Agency & Press Collaboration (10%)
- Serve as the key contact point for agency partners, SEO vendors, PR agencies, and content- related external partners.
- Collaborate effectively with Category, Visual, Product, Tech, Sales Growth and other internal teams to align timelines, ensure clarity, and manage expectations.
- Provide workflow and briefing to stakeholders to deliver consistent, high- quality content outcomes.
- Work with media outlets and press teams to produce credible, authoritative articles supporting Con Cung’s category expertise.
Team Leadership & Project Management (10%)
- Manage content- related projects from planning to execution, ensuring alignment with KPIs and business goals.
- Assign tasks, monitor progress, and ensure outputs meet quality standards and deadlines.
- Lead, mentor, and develop a team of Online Content Specialists/Executive and collaborators.
- Build a culture of responsibility, continuous learning, and solution- oriented thinking within the team.
***Benefit
- Work in a dynamic, open, creative environment
- Annual bonus: 2- 3 months under minimum KPI requirement
- Fast promotion opportunities based on personal ability
