As an Online Content Specialist, you will be responsible for producing high- quality, conversion- oriented content across Con Cung’s ecommerce platforms — including website, blog, and SEO projects with brand partners in the mother and baby category. You will play a key role in driving sustainable user growth by delivering engaging, accurate, and strategically aligned online content that meets both brand and business objectives.
Product/SKU Listing & Operations
Ensure timely and accurate publishing of product information, promotional combos, and gifting programs on the website and app in alignment with monthly sales campaigns.
Coordinate closely with category teams, operations, and other internal departments to ensure smooth execution of content- related tasks.
Guarantee completeness, accuracy, and attractiveness of product content to support users in making informed online purchase decisions.
Online Content Production
Develop informative and trustworthy articles related to parenting, nutrition, care, and shopping for moms and babies — in compliance with Con Cung’s content guidelines and editorial standards.
Create and publish SEO- optimized, editorial- quality content for online channels as required by project goals and brand initiatives.
Manage content production workflow, ensuring timely delivery and quality assurance.
Project Management & Execution
Work collaboratively with both internal stakeholders and external vendors to proactively address project challenges and ensure timely resolution.
Lead the execution of content- related projects and ensure they are delivered smoothly and aligned with pre- defined KPIs.
Mentor and coordinate supporting team members to help achieve project objectives.
User Development & Growth
Analyze data, user insights, and market trends to generate actionable plans that support user development goals.
Collaborate across teams to deliver integrated solutions that address customer needs and business opportunities.
Participate in and lead initiatives that aim to grow the user base and enhance engagement with Con Cung platforms.
Product Development & Optimization
Research and evaluate current features, UX/UI, and technical limitations of Con Cung’s website and app to propose enhancements that improve user experience and conversion.
Collaborate with the IT/Product teams to develop and optimize ecommerce platform features in alignment with user and business needs.
Monitor the execution of new features, track performance metrics, and provide data- driven reports to support future improvements.
Data Analytics & Insights
Propose data- driven initiatives to improve the impact and ROI of content projects.
Develop insights and reports that inform content strategy, SEO priorities, user engagement tactics, and growth experiments.
Collect, analyze, and interpret content performance metrics (e.g., traffic, engagement, conversion, bounce rate) using tools like Google Analytics, Search Console, and content dashboards.
