As an Online Content Specialist, you will be responsible for producing high- quality, conversion- oriented content across Con Cung’s ecommerce platforms — including website, blog, and SEO projects with brand partners in the mother and baby category. You will play a key role in driving sustainable user growth by delivering engaging, accurate, and strategically aligned online content that meets both brand and business objectives.
Product/SKU Listing & Operations (40%)
Guarantee completeness, accuracy, and attractiveness of product content to support users in making informed online purchase decisions.
Ensure timely and accurate publishing of product information, promotional combos, and gifting programs on the website and app in alignment with monthly sales campaigns.
Coordinate closely with category teams, operations, and other internal departments to ensure smooth execution of content- related tasks.
Online Content Production (30%)
Manage content production workflow, ensuring timely delivery and quality assurance.
Create and publish SEO- optimized, editorial- quality content for online channels as required by project goals and brand initiatives.
Develop informative and trustworthy articles related to parenting, nutrition, care, and shopping for moms and babies — in compliance with Con Cung’s content guidelines and editorial standards.
Project Management & Execution (20%)
Work collaboratively with both internal stakeholders and external vendors to proactively address project challenges and ensure timely resolution.
Mentor and coordinate supporting team members to help achieve project objectives.
Lead the execution of content- related projects and ensure they are delivered smoothly and aligned with pre- defined KPIs.
Product Development & Data Analytics (10%)
Research and evaluate current features, UX/UI, and technical limitations of Con Cung’s website and app to propose enhancements that improve user experience and conversion.
Collect, analyze, and interpret content performance metrics (e.g., traffic, engagement, conversion, bounce rate) using tools like Google Analytics, Search Console, and content dashboards.
Develop insights and reports that inform content strategy, SEO priorities, user engagement tactics, and growth experiments.
