Key Responsibilities
Collaboration: Work closely with content, design, and other marketing team members to ensure cohesive messaging and seamless campaign execution.
Budget Management: Effectively allocate and manage marketing budgets across channels to optimize spend and maximize return on investment.
Campaign Development and Execution: Design, implement, and manage performance- based marketing campaigns across multiple digital channels, including paid search (SEM), paid social (Facebook, Instagram, etc.), display advertising, and affiliate marketing.
Audience Targeting: Develop a deep understanding of target audiences, utilizing segmentation and demographic research techniques to refine campaign targeting.
Market and Trend Analysis: Stay abreast of the latest digital marketing trends and best practices. Conduct market research to identify new opportunities and competitive strategies.
Data- Driven Optimization: Leverage analytics tools (e.g., Google Analytics) to track campaign performance, identify trends, and implement data- backed optimizations to enhance KPIs such as CPC, CPA, and ROAS.
Qualifications
Analytical Skills: Strong analytical mindset with the ability to interpret data, extract actionable insights, and optimize campaigns accordingly.
Adaptability: Comfortable working in a dynamic environment and ability to adapt to changing marketing strategies.
Experience: 2+ years of proven experience in performance digital marketing, with a demonstrated history of successful campaign results.
Communication: Excellent written and verbal communication skills, ability to present data and insights clearly.
Technical Skills: Proficiency in web analytics tools (Google Analytics), bid management platforms, and ad serving technologies.
Channel Proficiency: In- depth knowledge of paid search, paid social, display advertising, and other relevant digital marketing channels.
Desired Skills
Basic understanding of SEO principles.
Experience in the finance or investment sector.
Experience with marketing automation tools (e.g., HubSpot, Marketo).
Job Benefits
Very competitive package
Opportunity to be mentored by a leadership team who has extensive entrepreneurship experience, successfully founding and exciting Tech companies
Free parking, coffee, and tea
Social Insurance, Premium Healthcare Insurance for employees
Dynamic, fast- paced start- up work environment building exciting products
Potential for ESOP
Laptop is provided
Opportunity to learn about financial literacy from industry experts to build your own wealth
Company trip once a year and many exciting activities for team building
13th- month bonus
Working hour: Monday to Friday (from 8:30 am to 5:30 pm)
