Performance Marketing Specialist

Key Responsibilities
Media Planning and Execution (40%)

Develop and implement effective media plans to drive online sales.
Collaborate with the Performance Executive to optimize ad spend and targeting.
Traffic and Conversion Optimization (30%)
Implement strategies across online platforms like Meta, Google Ads, TikTok, and more.
Analyze performance data to improve traffic and conversion rates.

Collaboration (20%)

Work closely with digital and ecommerce teams to ensure cohesive strategies.
Coordinate with creative teams to develop compelling ad content.

Reporting and Analysis (10%)

Monitor campaign performance and prepare regular reports.
Provide insights and recommendations for continuous improvement.

KPIs:

Customer lifetime value (CLV): Increase CLV through personalized marketing and CRM / CDP management
Revenue growth: Drive revenue growth through performance marketing channels
Conversion rate: Optimize campaigns to improve conversion rates across all channels
Return on investment (ROI): Achieve a positive ROI on all campaigns
Engagement: Interaction rates on social commerce platforms

• Experience in the retail sector or cross- border commerce is preferred.
• Certifications in Digital Marketing Tools.
• Ability to work in a fast- paced and dynamic environment.
• Detail- oriented with strong organizational skills.
• Proven experience (2+ years) in digital media planning and execution.
• Creative thinking with a focus on producing engaging and high- converting ad content.
• Excellent collaboration and communication skills.
• Proficiency in Meta ads, Google Ads, TikTok Ads, and other online advertising platforms.
• Bachelor’s degree
• Strong analytical skills and experience with data analytics tools.• Ability to build and maintain dashboards for tracking performance metrics.

Lunch allowance
Competitive and attractive base salary
Receive Ru9 products as gift for every work anniversary
Special discount on products for company employees
Opportunities for career advancement and development in a young, fast- growing and dynamic environment
Health & social insurance
Quarterly + Yearly performance bonus (KPI)

Cập nhật gần nhất lúc: 2024-11-12 18:15:02