Performance Marketing / User Acquisition (All Levels, Mobile App Industry)

Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
Collaborate effectively with multiple internal teams (creative design, marketing, product).
Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.
Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.

KNOWLEDGE:

Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
Experience in creative production or marketing idea pitching
Fundamental concepts of Marketing & Business
Fundamental concepts of ASO
Definition of metrics and their relationship in analyzing digital ad campaigns

SKILL:

Experience in using tools to analyze data
Good at mathematics
Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
Experience in using marketing tools
Fluent in English (daily interactions with international partners)
Experience in using project management tools & framework
Advanced Excel skills

ABILITY:

Logic & analytical thinking
Self- learning skill
Manage to deliver results in the timely manner
Creative and independent in problem- solving

ATTITUDE:

Optimize and automation mindset
Passionate in the gaming industry and digital marketing
Eager to learn and ready to apply new knowledge/skills
Highly self- motivation and self- management
Data- driven mindset
Carefulness and detail- oriented

Full labor insurance (social, health, unemployed)
Free food & drinks, kitchen at work, PlayStation after work
At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
Attractive signing bonus for important positions
Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
Annual leave 12 days / sick leave 2 days / remote work 12 days
With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields
Sponsorship for training courses
Friday evening party, happy hour, team activities, and awesome parties...
Great facility to work. You will have a MacBook and extra high- definition screens
Premium health insurance package and annual medical check- up
International opportunity to expose and grow
Annual bonus and project bonus

Cập nhật gần nhất lúc: 2024-12-31 22:45:03