Position description:
E- commerce Campaign Strategy & Planning
Shopee and TikTok Shop (Mega Campaigns, Brand Days, Flash Sales, Livestream pushes).
Translate business objectives into clear, actionable campaign roadmaps for execution teams.
Develop integrated campaign strategies for key e- commerce moments across
Design overall campaign frameworks covering paid media, platform ads, affiliate traffic, and organic sources, ensuring channel alignment.
Provide strategic direction for Affiliate Marketing (commission logic, product focus, campaign timing) to align with overall campaign goals.
Define campaign objectives, KPIs, traffic mix, and success benchmarks in collaboration with Social Media Marketing and E- commerce Operations teams.
Review affiliate performance at a high level and recommend optimization opportunities to relevant PICs.
Performance Analysis & Optimization
Monitor overall performance across paid media, affiliate traffic, and platform promotions, focusing on GMV, ROAS, CAC, conversion rate, and AOV.
Provide data- driven recommendations on budget allocation, promotion mechanics, and traffic mix.
Support real- time optimization during campaign periods and conduct post- campaign performance reviews.
Cross- team Coordination & Support
Flag risks, dependencies, and opportunities early to ensure smooth execution.
Work closely with Social Media Marketing teams to align traffic strategy, creatives, and content direction.
Act as a strategic connector between Content, Performance, Affiliate, and Operations functions.
Coordinate with E- commerce Operations Executives to ensure readiness on stock, pricing, vouchers, and fulfillment.
Leadership & Growth Path
Support capability building and mentoring within the operations and performance teams.
Gradually take ownership of broader e- commerce performance and operations leadership
Develop frameworks, playbooks, and best practices for e- commerce and affiliate campaign execution.
Contribute strategic inputs for long- term e- commerce and affiliate growth.
