PR & KOL Leader

Public Relations (PR)
- Implement crisis management strategies to cope with spotaneous crisis with Customer Service Dept, Legal & Compliance Dept & Risk Team
- Foster relationships with media outlets, journalists, and key stakeholders to secure positive press coverage.
- Plan, orient, and review content composed by copywriter including Press Release, PR Article, Social Media posts, Website content.
- Develop and execute comprehensive PR strategies to enhance the brand’s visibility, reputation, and credibility.
- Track and analyze media coverage to measure the effectiveness of PR efforts and report on key metrics.
- Manage the development and distribution of press releases, media kits, and other PR materials.
KOL Management & Partnerships
- Identify and build up relationships with relevant KOLs, influencers, and brand ambassadors that align with the company’s target audience.
- Track the performance and ROI of KOL campaigns, provide reports and insights to optimize future collaborations.
- Develop and execute influencer marketing campaigns to support brand objectives, ensuring the authenticity and reach of partnerships.
- Negotiate contracts and partnerships with KOLsto ensure mutually beneficial agreements.
Collaborative communication
- Seek for sponsorship opportunity and maximize sponsor rights for the company
- Support CSR/GR communication activities.
- Implement PR and Marketing events.

- Excellent communication and leadership skills.
- Proven experience in leading PR campaigns and influencer partnerships that deliver measurable results.
- Minimum of 3 years of experience in PR, KOL management, or influencer marketing, preferably in a leadership role.
- Ability to manage multiple projects and work under tight deadlines.
- Strong network of media contacts and experience working with KOLs/influencers.
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-10-14 11:35:04