Job Description
Public Relations (PR)
- Develop and execute comprehensive PR strategies to enhance the brand’s visibility, reputation, and credibility.
- Foster relationships with media outlets, journalists, and key stakeholders to secure positive press coverage.
- Implement crisis management strategies to cope with spotaneous crisis with Customer Service Dept, Legal & Compliance Dept & Risk Team
- Plan, orient, and review content composed by copywriter including Press Release, PR Article, Social Media posts, Website content.
- Manage the development and distribution of press releases, media kits, and other PR materials.
- Track and analyze media coverage to measure the effectiveness of PR efforts and report on key metrics.
KOL Management & Partnerships
- Identify and build up relationships with relevant KOLs, influencers, and brand ambassadors that align with the company’s target audience.
- Track the performance and ROI of KOL campaigns, provide reports and insights to optimize future collaborations.
- Negotiate contracts and partnerships with KOLsto ensure mutually beneficial agreements.
- Develop and execute influencer marketing campaigns to support brand objectives, ensuring the authenticity and reach of partnerships.
Collaborative communication
- Implement PR and Marketing events.
- Support CSR/GR communication activities.
- Seek for sponsorship opportunity and maximize sponsor rights for the company
Job Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Excellent communication and leadership skills.
- Ability to manage multiple projects and work under tight deadlines.
- Proven experience in leading PR campaigns and influencer partnerships that deliver measurable results.
- Minimum of 3 years of experience in PR, KOL management, or influencer marketing, preferably in a leadership role.
- Strong network of media contacts and experience working with KOLs/influencers.
Benefit
- Annual bonus: 2- 3 months under minimum KPI requirement
- Fast promotion opportunities based on personal ability
- Regular training, company team building, birthday bonus
- Work in a dynamic, open, creative environment
About Concung.com
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
- Working time: 8:30- 17:30 Monday- Friday
