PRIMARY OBJECTIVES:
Research, create and launch new products and update current products to match the Easia Travel Group standard, image and value
Support and coordinate with other departments to encourage synergies, maintain collaboration with relevant departments in carrying out processes and find out what factors need to change in a timely manner
Manage and supervise the Product Department in Vietnam to ensure the operation of the Product Department proceeds in a consistent and effective way
MAJOR ACCOUNTABILITY/DUTIES:
Establish a production plan
- Ensure that accurate product documents are in the database and distributed to the appropriate teams
- Develop and implement a plan to improve the existing production range in an efficient, effective manner
Research and develop new products in Vietnam
- Develop relationships with key communities, people and suppliers needed for successful production
- Conduct a market analysis (client profile, expectations, etc) to identify gaps in the product range
- Create detailed inspection plan and goals
- Design detailed product notes: sales notes, quotations, operations notes
- Conduct an analysis of competitors products and pricing to ensure Easia is offers the most innovative and best value products
- Conduct in- the- field research and testing
Communicate Product updates
- Inform valued agents of product updates in a timely manner
- Work closely with local suppliers to ensure they understand the value of our products and deliver them at the highest standard
- Regular communication with Head of Product on developments in the VN offices
- Communicate with fellow product managers to inspire creativity, reinforce Easia product goals and establish consistency across all destinations
- Ensure all information in the database and website is accurate and up- to- date
- Update sales offices on any new products or product changes
- Distribute effective product updates internally (sales teams, operations teams, station offices)
Monitor Quality of Products
- Improve existing products that are not selling well or delivering the highest quality possible
- Conduct regular product evaluations (in- the- field inspections, reviewing feedback)
- Remove products that show no potential and ensure that there are no negative impacts on our clients or valued local partners/communities when stopping sales on a product
- Adapt successful products to various other markets
Promote new product to the markets
- Coordinate with sales & Marketing to create agent- specific brochure programs, inspection trips and exclusive products
- Contribute to Easia&039;s marketing team by designing and submitting quality pictures, factsheets and articles for newsletters
- Coordinate with sales teams for promote the new products to the Markets
Supervise and Support Vietnam product teams (Hanoi, Danang, Saigon)
- Conduct regular product training and operations training in each destinations
- Assist in evaluation of guides and suppliers (drivers, vehicles, restaurants and hotels) in each destination
