We are looking for a dynamic, results- oriented Product Manager. Ideal for a strategic thinker with a passion for identifying and capitalizing on growth opportunities, this role focuses on driving customer acquisition, engagement, and retention through data- driven strategies while continuously refining the product to enhance the user experience and prepare for full- scale market success.
• Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.
• Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.
• Growth strategy development: Design and execute data- driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.
• Risk management & project oversight: Identify and mitigate project risks, conducting post- project reviews to drive continuous improvement.
• Retention- focused campaigns: Develop multi- channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.
• Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.
• Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long- term relationships.
• Cross- functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer- focused strategies and objectives.
• Loyalty & location- based offers: Integrate loyalty programs and location- based offers to encourage frequent interactions and repeat business.
• Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.
• User acquisition & onboarding: Lead cross- channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.