JOB DESCRIPTION – PRODUCT MARKETING / CONTENT LEAD (B2B SaaS / AI / GLOBAL TECH)
Levels: Intern / Fresher / Junior
Working Location: Dong Hoa Ward, Ho Chi Minh City (formerly Binh Duong) – near HCMC National University Village
Working Hours: Monday to Friday, 8:30 AM – 5:30 PM
Owner of Messaging, Positioning & Conversion | AI- first Product Marketing
Reports to: CEO / Line Manager
Employment Type: Full- time
ROLE OVERVIEW
This role focuses on product messaging, positioning, and conversion for B2B SaaS / AI products targeting global markets. You will own how the product is understood, differentiated, and sold through content — from website copy to sales enablement — using AI tools to accelerate research, creation, testing, and optimization.
Scope and ownership increase progressively from Intern → Fresher → Junior.
KEY RESPONSIBILITIES
Plan and execute product & feature launches (release notes, blogs, social, community/email)
Improve content performance across the funnel, driving CTR, time on page, demo/trial requests, and activation rate
Develop sales enablement materials (sales decks, battlecards, FAQs, objection- handling) to support sales win- rate
Translate complex AI/tech features into clear, outcome- driven messaging for non- technical buyers
Track content impact on engagement, conversion, and revenue influence, and share insights with Product, Growth, and Leadership teams
Create and optimize conversion- focused content: website & landing copy, product/pricing pages, case studies, one- pagers, and email sequences
Own product positioning and messaging for global B2B SaaS/AI markets, including ICP/personas, value propositions, “why us”, and pricing page narratives
Use AI tools for persona research, messaging iteration, headline/CTA testing, and content performance analysis
REQUIREMENTS
By Level:
Intern: Final- year student or fresh graduate in Marketing, Business, Communications, or related fields
Fresher / Junior: 0–2 years of experience in Software Product Marketing, Content Marketing, SaaS, or Tech- focused roles
Core Skills:
Value proposition & differentiation
SaaS funnels (Awareness → Demo/Trial → Activation → Paid)
Ability to connect content performance to business outcomes
Strong interest in B2B SaaS, AI products, and global tech markets
Ownership mindset, curiosity, and willingness to iterate fast.
Understanding of: ICP & persona- based marketing
Hands- on use of AI tools for content and marketing (ChatGPT, Gemini, Claude, etc.)
Solid verbal and writing skills in English (clear, structured, persuasive)
BENEFITS
Company- provided laptop and monitors
13th- month salary, calculated based on actual working months at INNOTECH
Support for learning and professional certifications
Company- sponsored sports activities (Soccer, Badminton)
Performance- based bonus plan
PVI Health Care Package for all official employees
Holiday celebrations, teambuilding activities, annual company trips, and Year- End Party
