Corporate Communications Strategies & Planning:
Provide communication advisory to board of directors
Develop and execute corporate communication strategies and annual communication plans.
Ensure consistent messaging aligned with corporate direction.
Brand Reputation & Corporate Image Management and Improvement:
Be responsible, coordinate with MKT for content creation, publishing, ensure consistency management in Social platforms (FB, YouTube, Tiktok, Instagram), company website for corporate branding and communications
Identify reputation risks and drive initiatives to strengthen corporate image.
Produce PR content (articles, speeches, videos, corporate stories) and drive user- generated content (UGC) to enhance authenticity and organic brand engagement.
Measure and analyze the effectiveness of PR and communication activities for improvement
Monitor public sentiment, media coverage, and social conversations.
Media Relations & Influencer Management
Manage press releases, interviews, media responses, and booking of articles, advertorials, and video features
Build and maintain relationships with journalists and media partners.
Manage KOL/KOC collaborations to amplify PR messages and enhance brand visibility, including briefing, content alignment, and performance evaluation.
Crisis Communications Management
Lead communication responses during issues or crises. Prepare statements, Q&A, and coordinate with Legal and related departments.
Develop and maintain crisis communication procedures and guidelines.
CSR & PR Events Management:
Lead CSR strategy and activities that support community, education, and sustainability. Manage relationships with government bodies and community partners.
Ensure accurate key messaging and positive media and stakeholder impact at all PR activities.
Plan and execute PR- driven events: press conferences, media tours, signing ceremonies, corporate announcements, and stakeholder engagements, ect..
Internal Communications: Develop and execute internal communication plans/ campaigns on company activities.
PR Team Development & Agency Management:
Lead, coach, and develop the PR & Communications team to ensure strong capability and execution
Manage external agencies, vendors, and freelancers when required.
