Ideal candidates will take on responsibilities in 4 key areas:
Strategic Planning:
Business Review: Analyze business results by account and category, and develop actionable plans to drive positive growth in the MT channel.
Account Management: Lead the team in developing comprehensive account plans, negotiating trading terms, and coordinating promotional activities with a focus on timely execution to achieve sales targets, enhance brand recognition, and ensure customer satisfaction.
Market Coverage Expansion: Create and implement plans to increase the coverage and market presence of products.
Sales Strategy Development: Collaborate with the General Manager (GM) to formulate and implement sales strategies that meet or exceed sales volume targets and continuously improve KPI performance on a monthly, quarterly, and yearly basis.
Category Growth: Develop and execute category growth plans across all channels to ensure sustained sales and volume growth.
Budget Management:
Budget Planning: Propose budgets aligned with sales targets at each stage of the sales process.
Performance Monitoring: Analyze sales data to ensure budgetary compliance and alignment with overall strategic goals.
Resource Allocation: Allocate sales targets and corresponding budgets for each account, ensuring that financial resources are optimally utilized to meet strategic objectives.
Operations and Sales Management:
Market Expansion: Stay updated on the latest developments in the Retail MT sector and identify opportunities for account expansion.
Distribution Goals: Achieve company distribution goals for both new and existing products, while expanding into new potential MT store accounts.
Reporting and Adjustment: Report progress on sales targets to the GM and make timely adjustments based on real- time data and implementation results.
Competitor Analysis: Stay informed about competitors’ activities, providing feedback and proposing counteractive sales programs to maintain market competitiveness.
Trade Promotions: Collaborate with the Marketing Team to develop and implement trade- specific promotional programs.
Product Campaigns: Manage the listing process and New Product Development (NPD) campaigns to ensure successful execution and market penetration.
Customer Relationship Management: Build and maintain strong relationships with key customers, addressing any issues related to delivery, customer complaints, or product returns in collaboration with internal teams.
Sales Forecasting: Work closely with the Marketing Team to develop accurate sales forecasts by SKU, monitor implementation, and evaluate the results against forecasts.
Team Management:
Training and Development: Provide ongoing training and development opportunities to enhance team performance.
Target Communication: Clearly communicate team targets and strategies, ensuring alignment with overall company objectives.
Task Implementation: Execute additional tasks as assigned by the GM.
Team Leadership: Build, manage, and mentor the MT executive team to achieve departmental targets.
