(Senior) Brand Manager

Corporate
Branding
- Follow up and analyze the development of the brand (brand health, sales, market share) and propose suitable programs.
- Supporting to Marketing Director for building up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Develop, manage and monitor all of brand marketing activities of Con Cung as a master brand, include but not limit to advertising campaign, new brand development campaign
- Planning and execution of all communications and media actions on all channels
Brand Campaign
/ Project Management
- Propose, develop and implement tactical brand marketing program to drive brand love and brand affinity
- Initiate develop creative, media & research briefs and brief to Agencies and/or internal Department
- Coordinate and lead internal and external partners to ensure projects done properly and at high quality.
- Work and follow up with Agencies and/or internal department in developing TVC, packages, POSM, communication vehicles that fit with product communication.
Budgeting:
- Propose, manage and monitor budget for all brand marketing campaign, include but not limit to advertising campaign, new product launch campaign…
- Managing the budget for advertising and promotional items
Cross- function collaboration
- Work closely with commercial team, social content team and other team to deliver business’s objectives.
- Manage a team of marketing people working on brand initiatives

- Bachelor degree in Marketing related field is preferred.
- Strong at brand management, consumers understanding, creative & strategic knowledge
- Good at computer skills (word, excel, power point)
- Advanced English skill, both in speaking and writing skills
- Highly flexible/open- minded, resourceful and practical.
- Strong analytical skills with data driven analysis
- 1- 3 years of experience in brand manager, preferably at a similar position in retail industry
*** Benefit
- Regular training, company team building, birthday bonus
- Work in a dynamic, open, creative environment
- Annual bonus: 2- 3 months under minimum KPI requirement
- Participate in the Employee Stock Option Program
*** About Concung.com
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
- Working time: 8:30- 17:30 Monday- Friday

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-11 21:30:35