Main Purpose:
Overseeing the end- to- end merchandise lifecycle for assigned categories, ensuring alignment with brand vision, financial goals, and market trends. This includes strategic planning, buying, pricing, inventory management, and collaboration across various departments to optimize stock levels, drive sales, and enhance profitability across all channels.
Key accountabilities:
Brand Strategy & Development:
- Manage inventory allocation across all channels (retail, wholesale, e- commerce) to optimize stock levels and minimize markdowns. Be responsible for all Merch management including logistics team.
- Develop and execute data- driven buying strategies that align with market trends, brand vision, and financial goals.
- Lead the entire merchandise lifecycle for assigned categories, including collection planning, buying, allocation, replenishment, and pricing while coordinating with Marketing team to ensure alignment and seamless execution.
Marketing Campaigns & Execution
- Oversee in- season price management to optimize margins and react to market dynamics.
- Implement effective replenishment strategies to ensure product availability and meet customer demand.
- Monitor and analyze Gross Margin Return on Investment (GMROI) and implement strategies to improve performance.
- Develop and execute pricing strategies that maximize profitability and brand positioning.
- Plan and follow up on executing promotional activities across all channels to drive sales and brand awareness.
- Collaborate working directly with e- commerce managers and store managers to streamline inventory allocation across digital and physical channels and collaborate with other departments such as IT, Marketing, Customer service to ensure the alignment and success of merchandise management initiatives.
- Provide weekly merchandise communication and direction to internal stakeholders, including marketing, visual merchandising, and sales teams on BIG bets and best sellers.
- Collaborate with the Brand Principal to meet all contractual obligations regarding planning and procurement
- Build, coach, and develop a high- performing merchandise team, fostering a culture of collaboration and continuous improvement.
Ad- hoc- Perform related duties and special projects as assigned by manager
