Partnership
Ensure that partnership activities are consistent with the company&039;s branding guidelines and values, and that the messaging remains aligned with the overall brand strategy.
Monitor and evaluate the effectiveness of brand partnerships, measuring their impact on brand awareness, reputation, and key performance indicators.
Identify potential partnership opportunities that align with the company&039;s brand and values, including collaborations with other organizations, schools, educational institutions, and relevant industry partners.
Work closely with the marketing and PR teams to integrate partnership activities into the overall brand communication and public relations strategies.
Manage the budget allocated for partnership initiatives, ensuring resources are used efficiently and in line with the company&039;s branding goals.
Develop and nurture strong relationships with current and prospective partners, ensuring that brand partnerships are mutually beneficial and supportive of the company&039;s mission.
Negotiate and create partnership agreements, outlining the terms and expectations for both parties, while safeguarding the company&039;s brand integrity.
Collaborate with partners to co- create marketing campaigns, events, and initiatives that promote the brand and extend its reach.
Stay updated on industry trends and best practices related to brand partnerships, seeking innovative and creative ways to form and leverage collaborations.
Prepare reports and analyses to showcase the results and benefits of brand partnerships to the management and stakeholders.
Public relation
Manage the PR team responsible for building and maintaining relationships with the media.
Generate PR reports and manage agencies for PR clipping and social listening.
Plan PR strategies in alignment with short- term and long- term communication plans.
Handle communication crises when incidents occur.
Produce and monitor internal communication to ensure that BrightChamps staff are updated on all company marketing activities.
Propose and execute CSR campaigns in line with the marketing strategy.
Manage collaborations on various media channels (media partnerships).
Oversee the PR team in producing PR content across multiple channels.
Online and Offline Presence:
Oversee offline marketing efforts, including events, partnerships, and community outreach.
Manage the online presence of the brand through website, social media, and other digital channels.
