Senior Campaign & Merchandise Executive

Work with the related team (Commercial, Data) to provide affiliate performance insights, campaign performance insights, evaluation and suggest key learnings to share with brands & partner.
Campaign Management: Plan and manage an integrated campaign calendar based on brand & partners activities, especially peak season of TikTokshop: Tet campaign, Mid Year, 9.9, 11.11, 12.12.
Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
Accompany, support and guide/training for team under to reach target and to grow based on company and team’s value.
Influencer Affiliate: Be responsible to create affiliate marketing plan to promote multiple affiliate products to attract new customers via top creators.
Work with internal cross- functions (Commercial, Digital, E- Merchandising, Creative,..) – as well as external partners to deliver best- in- class E- commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
Be responsible to manage team under (4- 6 members) on Influencer Affiliate performance, Campaign management and E- Merchandising on TikTokshop.
Collaborate with the internal team, agency, and other vendor partners to optimize the user experience
E- merchandising: Manage and control product and brand appearance in both homepage and cat- page (banners, product images…) to make sure the website/platforms always presented in a good manner and best practice for user experiences: Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted
Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.

Can- do attitude and ability to work under pressure.
Bachelor’s Degree in Marketing, Retail, Business Management, Consulting or relevant…
Update E- Commerce and Social Media trends, interesting initiatives, and market best practices.
KPI- oriented and data- driven mindset.
2- 3 year of experience with Ecommerce, influencer Marketing, Digital Marketing, Campaign Marketing, Marketing Executive (Influencer /Advertising/Digital Agency…).Solid understanding of Retail/Omni- channel business in Health, Beauty, FMCG, ….

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Cập nhật gần nhất lúc: 2024-04-30 06:20:26