Content Strategy and Planning
Mastermind go- to- market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Be the market guru, identifying US customer trends, consumer preferences, and competitor move
Content Creation and Distribution
Oversee the production of top- tier content, from viral video creatives to jaw- dropping websites
Stay up- to- date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
Keep a keen eye on digital content performance and metrics, optimizing for conversions
Utilize data insights to identify areas for improvement and make data- driven decisions to optimize conversion rate
Cross- functional Collaboration
Collaborate with Graphics and Video teams, and other creators to make visually impactful content
Collaborate with in- house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness
Requirements
Work Experience
Track record of digital/ product content creation
Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s)
Experience in e- commerce/ facebook ads/ email marketing or as a retail/ e- commerce shop owner is a plus
2- 3 years of experience in digital/ product content marketing
Skills
Research, task management and collaboration skills
Proficiency in English skills (IELTS 6.0 or equivalent)
Critical thinking and problem solving skills
Copywriting in English/ graphic design briefing/ video briefing skills
Presentation or training/ mentoring/ coaching skill is a plus
Ability to deal with and deviate for AI at a professional level, e.g. Open AI and Canva AI, etc
Qualifications
A keen eye for detail
Aptitude for turning data into actionable insights
Passion for continuous learning and professional development
Ability to self- motivate and perform under pressure
Customer- centric and proactive mindset
Benefits
Health insurance, social insurance.
Be guided and work with experienced consultants in the corporate services industry.
Support technical training and guide to use the CRM software
A competitive salary with a fixed 13th- month salary and a variety of allowances.
Support in training professional knowledge, negotiation and sales skills.
Project- based bonus depending on business situation and revenue (if any).
