We are currently seeking a Senior Data Analyst to join our team in Ho Chi Minh City. The ideal candidate will have a strong background in data analytics — ranging from data mining and generation to visualization. In this role, you will be instrumental in transforming complex data into meaningful insights that inform strategic business decisions. You’ll work closely with cross- functional teams, contribute to the development of analytical frameworks, and support the growth of junior analysts by nurturing a culture of curiosity, excellence, and continuous improvement.
YOUR MAIN DUTIES:
Support Strategic Decision- Making:
Collaborate closely with internal stakeholders to facilitate data- driven business decisions
Analyze and interpret data to provide actionable insights that align with the company&039;s strategic goals
Reporting and Metric Maintenance:
Ensure the accuracy and relevance of key performance indicators (KPIs) and metrics
Maintain and enhance reporting systems, dashboards, and performance metrics crucial for informed decision- making
Digital Marketing Analysis:
Execute in- depth analysis of conversion- oriented digital marketing initiatives
Identify areas for improvement and make data- backed recommendations to enhance marketing effectiveness
Insights Communication:
Effectively communicate insights and recommendations derived from data and observed trends to both business and management teams
Collaborate to develop strategies for driving sales and profitability growth across various products and markets
Data Visualization:
Transform data and insights into compelling narratives using clear, insightful, and scalable visualizations
Create visually appealing dashboards and reports to convey complex information concisely
Monitoring and Metrics Management:
Develop and maintain insights dashboards sourced from various data streams
Monitor and report on critical metrics essential for optimizing business operations
Data Integration and Exploration:
Enhance the understanding of business dynamics by exploring comprehensive data sources
Proactively identify new data sources and under- leveraged datasets for integration into analysis
Reporting and Documentation:
Prepare and deliver daily, weekly, and monthly reports, as well as presentation materials, as required by stakeholders
Maintain clear and organized documentation of data analysis processes and findings
YOUR ATTRIBUTES:
Knowledge of programming (Python) and query language (SQL)
Industry- specific KPIs (marketing and subscription businesses)
High level of competencies in Microsoft Excel and Powerpoint
Excellent problem- solving skills and ability to turn business questions into data queries and insights
Professional, detail- oriented, and a strong sense of ownership and mentorship
Strong statistical knowledge (hypothesis testing, A/B testing, regression analysis)
English fluency is a must. Exceptional communication and storytelling skills — both written and verbal. Ability to communicate insights clearly to both technical and non- technical stakeholders
5+ years of hands- on experience in data analysis, preferably in performance marketing, ad tech, or affiliate marketing
Bachelor&039;s degree or higher in Statistics, Mathematics, Computer Science, Data Science, Economics, Business, Engineering, or a related quantitative field
Familiarity with AWS QuickSight is a must
Database knowledge of AWS RDS (MySQL) is a must
Nice to have:
Knowledge of AWS Glue, Athena, S3, Lambda, AWS CLI
Experience with CLV, predictive CLV, Tableau, etc.
