Senior Digital Marketing (international)
Responsibilities:
• Provide Data Analysis and Google Trends for daily campaigns.
• Proactive management of all paid marketing programs to ensure that company objectives and key KPIs are reached while remaining under budget.
• Manage and supervise paid marketing tools, software, and tracking platforms.
• Manage and optimize a monthly advertising budget of at least 500.000.000 Million VND /Per month across multiple channels including Facebook, Google.
• Look for innovative ways to improve campaigns and generate growth, such as testing new ad text, channels, tactics, approaches, and technologies.
• Execute internal SEM reports and analyses to provide actionable insights and optimization recommendations.
• Lead all SEM marketing strategies with an emphasis on optimization, CPC reduction, and growth.
• Create, launch, manage, and optimize PPC marketing programs such as paid search, display, retargeting, e- commerce, Google Shopping, and affiliate marketing.
• Conversion optimization may be achieved by A/B testing, ad generation, and landing page strategy.
Qualification
• Excellent English reading and writing skills.
• Deep knowledge of digital media performance marketing, Facebook commerce catalog, and feed product data.
• Experience optimizing media budget/campaigns towards retail metrics and/or Audience or Customer Data Platforms to optimize media spending.
• Previous experience in Google AdWords across Display and Affiliate advertising
• Strong quantitative & analytical skill
• Experience in developing Tiktok.
• Minimum 1 year’s experience in a combination of paid search, display, social & programmatic media, particularly in driving e- commerce sales would be advantageous.
• Ability to develop, execute, and optimize advertising campaigns to achieve high performance.
• Have experience running ads in global ads is a plus
• Analytical skills to monitor and evaluate campaign performance, providing actionable insights.
Education:
• Bachelor’s degree in Marketing, Business, or related field.
Language:
• English: reading, writing.
Benefit
• Laptop provided
• Company trips: 1 per year.
• Health care programs.
• Quarterly/Annually bonus, Project bonus
• Salary: negotiable.
• Employees receive full wage insurance.
Address: 60A Trương Son, Tan Binh, Ho Chi Minh City
Websie: Mediastep.com
