Senior Digital Marketing Manager

Founded in 2009 in Orange County, California, Yes4All has grown to become one of the leading names in the fitness, furniture and lifestyle market. A significant player in e- commerce since 2016, we were among the first invited to Amazon’s Vendor Central (AVC) program and have been a top- 12 Sports & Outdoors brand on Amazon since 2021.
We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.
Guided by Mr. Nguyen Chi My, we leverage Vietnam’s competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.
At Yes4All, our people are at the heart of our success. We empower our team members to Shine The S.E.A by embracing extreme ownership, which fosters authentic and trust- based collaboration and drives sustainable value creation. As part of the CriTICal SquaD, our members embody core competencies that set us apart. We foster a dynamic and supportive environment, encouraging individuals to grow, take initiative, and make incredible impacts.
Our vision: To become the global leader in innovative products and services, delivering excellence, quality and affordability for all.
Our mission: To empower global consumers with access to quality and affordable products through innovative e- commerce solutions, while fueling the success of innovators, brands and manufacturers.
Join us and be part of a passionate team that is redefining the fitness and lifestyle industry!
RESPONSIBILITY AND AUTHORITY

Manage promotional strategy (campaigns, coupons, deals): Plan, manage, and analyzepromotional campaigns and event participation (e.g. Prime Day, coupons, lightning deals).
Analyze and optimize performance (using data dashboards & reports): Use data and dashboards tomonitor performance, generate insights, and drive iterative improvements through testing.
Own Global Performance Marketing (across Amazon, Walmart, Wayfair): Manage paid search and performance media across marketplaces; set budgets, optimize campaigns, track KPIs.
Develop and oversee global digital marketing strategy: Define, review, and update strategic digital marketing roadmap in alignment with company growth goals and seasonal priorities.
Oversee merchandising (listings, storefronts, enhanced content): Ensure quality and consistencyin listings and branded storefronts; oversee content health and enhancement projects.
Lead and manage digital marketing team: Hire, coach, and mentor team members; assign responsibilities, track performance, support development.
Coordinate with cross- functional team (Sales, Brand, Tech, Data, Product, and Operations): Lead planning and execution alignment across teams to ensure timely launches, campaign consistency, and resourcing.
Identify automation and process improvement opportunities:
Spot gaps and inefficiencies in workflows; collaborate on tools or SOPs to scale campaign execution and reduce manual load

REQUIREMENTS
Knowledge

Promotional levers and merchandising best practices in e- commerce
Cross- market experience in consumer behavior, compliance, and tactics
Experienced in marketplace ecosystems: Amazon Walmart, Wayfair
Proven experience in digital advertising platforms & attribution models
Bachelor’s degree in Marketing, Business Administration, Technology or related field.

Skills

Merchandising operations: Proficient in managing product listings, storefronts, A+ content, and brand pages. Skilled in optimizing listing health, SEO, and visual consistency to improve visibility and conversion.
People leadership and team development: Proven ability to recruit, coach, and retain high- performing teams. Sets clear goals, provides feedback, and fosters a growth- oriented culture.
Data interpretation, reporting, and dashboard usage: Proficiency in reading performance data, identifying trends, and deriving insights to inform strategy. Comfortable with BI tools and custom dashboards.
Strategic planning & commercial acumen: Ability to translate business goals into integrated digital strategies that drive measurable revenue and growth. Skilled in prioritizing initiatives across markets and channels.
Promotion management: Ability to plan and execute promotional campaigns across multiple marketplaces, including coupons, lightning deals, and scheduled sales events. Familiar with seasonal planning and sales calendar coordination.
Collaboration and cross- functional communication: Effectively works across departments (e.g. Sales, Product, Tech) to align plans, resolve conflicts, and ensure campaign success.
Problem- solving and continuous improvement mindset: Strong analytical thinking with a bias for action. Comfortable navigating ambiguity, optimizing processes, and finding scalable solutions.
Performance marketing optimization Advanced knowledge of key paid media metrics. Able to design and iterate campaigns that balance efficiency and scale across platforms.

Experience

7+ years in digital marketing, preferably in multi- market e- commerce
Demonstrated experience leading or contributing to digital transformation initiatives, including process digitalization and marketing automation
5+ years in a leadership role managing a team
Proven track record in Amazon/e- commerce performance growth
Exposure to tools like GA4, Amazon Ads Console, BI tools, campaign management platforms, andworkflow automation tools (e.g. Zapier, Airtable, or custom scripts)
Experience with sale event execution (e.g. Prime Day, BFCM)
Strong history of identifying opportunities to scale through automation, productization (e.g. building internal tools, dashboards), or the innovative use of data

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Cập nhật gần nhất lúc: 2025-07-06 22:55:08