Senior Digital Marketing Executive

We are looking for a highly strategic and creative Senior Digital Marketer with strong experience in B2B marketing, campaign development, and digital execution. You will work closely with leadership, the SEO team, and design teams to build KVY TECH’s digital presence and accelerate lead generation.
This role requires strong marketing fundamentals, hands- on execution skills, and the ability to translate business goals into actionable marketing campaigns.
Key Responsibilities
Digital Strategy & Campaign Planning
• Conduct competitive research and industry trend analysis to guide marketing direction.
• Brainstorm creative campaign ideas for ecommerce development, AI solutions, and B2B tech services.
• Build quarterly and yearly marketing plans aligned with company goals.
• Develop and execute multi- channel marketing campaigns (LinkedIn, Google Ads, email, social media).
Content Marketing (B2B- focused)
• Produce and supervise high- quality B2B content:
Blog posts
Landing pages
Case studies
Whitepapers or reports
Email campaigns
• Ensure messaging is clear, compelling, and aligned with KVY TECH’s positioning.
• Collaborate with technical teams to translate complex concepts into easy- to- understand content.
Digital Campaign Management
• Work with SEO specialists to ensure synergy between SEO and paid campaigns.
• Manage performance marketing campaigns (paid ads, remarketing, social campaigns).
• Monitor and optimize campaign performance (CTR, CPC, ROAS, conversions).
Research & Insights
• Track and report KPIs across channels—providing recommendations for optimization.
• Perform audience research, competitor analysis, and industry benchmarking.
• Identify new growth opportunities, channels, and content angles.
Collaboration & Leadership
• Take a leadership role in shaping KVY TECH’s brand identity and digital voice.
• Manage vendors, freelancers, or agencies when needed.
• Work closely with SEO, designers, founders, and engineers.

Cập nhật gần nhất lúc: 2025-12-12 18:45:02