As a Senior Digital Performance Executive at Sunrise Events Vietnam, you will manage and optimize our digital marketing campaigns to drive performance and achieve business goals. You will work closely with the digital marketing team to develop, implement, and analyze strategies across various digital channels, ensuring maximum ROI and continuous growth. Your expertise in data analysis, performance optimization, and strategic planning will be crucial in enhancing our digital presence and achieving our marketing objectives.
Key Responsibilities:
Campaign Management and Optimization:
Develop, implement, and manage digital marketing campaigns across various channels, including PPC, SEO, social media, display advertising, and email marketing.
Monitor and analyze campaign performance, identifying areas for improvement and implementing optimization strategies to maximize ROI.
Conduct A/B testing and other experiments to improve campaign effectiveness and conversion rates.
Performance Analysis and Reporting:
Prepare detailed performance reports, providing insights and recommendations to stakeholders for continuous improvement.
Analyze and interpret data from various sources, including Google Analytics, social media analytics, and advertising platforms, to assess campaign performance and identify trends.
Develop and maintain dashboards to track key performance indicators (KPIs) and metrics.
Strategic Planning and Execution:
Stay updated with industry trends, emerging technologies, and best practices to ensure our digital marketing efforts remain cutting- edge.
Conduct market research and competitive analysis to identify opportunities and trends in the digital landscape.
Collaborate with the digital marketing team to develop and execute digital marketing strategies that align with business goals and objectives.
Budget Management:
Monitor and control campaign spending, ensuring alignment with budgetary constraints and business objectives.
Manage digital marketing budgets, ensuring efficient allocation of resources to maximize performance and achieve targets.
Collaboration and Communication:
Foster a collaborative and innovative work environment, encouraging knowledge sharing and continuous learning.
Work closely with cross- functional teams, including content, design, and product teams, to ensure cohesive and integrated digital marketing efforts.
Communicate effectively with internal and external stakeholders, presenting campaign performance, insights, and recommendations.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Experience with marketing automation and CRM systems is a plus.
Minimum of 3 years of experience in digital marketing, focusing on performance marketing and campaign optimization.
Knowledge of SEO, SEM, and PPC best practices.
Proven track record of managing and optimizing digital marketing campaigns across various channels.
Strong analytical skills, with the ability to interpret data, identify trends, and make data- driven decisions.
Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads, and other relevant tools.
Excellent project management skills, with the ability to manage multiple campaigns and meet deadlines.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross- functional teams.
Key Competencies:
Performance Optimization
Budget Management
Communication Skills
Collaboration
Project Management
Strategic Planning
Analytical Thinking
Data- Driven Decision Making
Why Join Us:
Professional development and growth opportunities.
Collaborative and inclusive work environment.
Opportunity to work with a dynamic and creative team.
Chance to significantly impact the brand&039;s social media presence and success.
Competitive salary and benefits package.
SEV Summary:
Our mission: Create the most sought- after mass participation events in Southeast Asia that promote sports tourism, expand the health & wellness ecosystem, and deliver transformative experiences and sustainable impact to the individuals, businesses, and communities we serve.
Sunrise Events Vietnam organizes some of the most well- recognized sporting events in Vietnam such as the Techcombank Ho Chi Minh City International Marathon, the Techcombank Ha Noi International Marathon, the VINFAST IRONMAN 70.3 Vietnam in Danang, and the BIM GROUP IRONMAN 70.3 PHU QUOC. We specialize in end- to- end experiences that bring together local governments, corporate partners, and consumers to promote active lifestyles and sports tourism throughout Vietnam.
Our vision: Inspiring 100 million Vietnamese to embrace their full potential through the power of sports and healthy habits.
From conceptualization to event day, we have built a track record of delivering large- scale, signature, and multi- year events that has garnered local and international media coverage and recognition, provided value to the communities we serve, and expanded the health and wellness ecosystem in Vietnam.
