Senior Email Marketing Specialist

● Employment Type: Full- Time, 100% Remote
● Level: Mid to Senior
● Location: Preferably Ho Chi Minh City
● Position: Senior Email Marketing Specialist
● Working Hours: Monday- Friday, 8:00- 17:00 Vietnam Time Zone

JOB SUMMARY:
We are seeking a passionate Senior Email Marketing Specialist to elevate our email marketing efforts. You will connect with our audience and turn subscribers into loyal customers through compelling email and SMS campaigns.
KEY RESPONSIBILITIES:
Strategic Planning:
● Align email initiatives with overall marketing and sales goals.
● Develop and implement email marketing strategies using Klaviyo (preferred) for the U.S. market.
Campaign & Flow Management:
● Design, execute, and optimize high- performing email campaigns (both promotional and non- promotional) and automated flows—including welcome series, abandoned cart reminders, post- purchase follow- ups, re- engagement initiatives, etc.—following the customer journey to address pain points and improve conversion rates.
● Ensure all campaigns & flows are aligned with the customer lifecycle and address specific customer needs at each stage.
Content Creation:
● Ensure content resonates with the U.S. audience and communicates our value proposition.
● Collaborate with the design team to produce visuals that align with our brand voice.
Segmentation & Personalization:
● Maintain clean email lists and manage opt- outs and preferences.
● Utilize customer data and behavior analysis to create targeted segments and personalized messaging.
● Implement dynamic content to enhance customer experience and maximize conversion rates.
Analytics & Reporting:
● Monitor and analyze campaign metrics (open rates, click- through rates, conversions).
● Prepare detailed weekly, monthly, and quarterly performance reports.
● Provide insights and recommendations for improvement.
A/B Testing:
● Conduct regular A/B tests to optimize subject lines, preview text, content, send times, and other variables for maximum engagement.
● Document findings and integrate successful strategies into future campaigns.
Market Research:
● Identify opportunities for innovation and growth within the email marketing channel.
● Stay updated on the latest trends in email marketing, lighting industry developments, and competitor activities in the U.S. market.
REQUIREMENTS:
● 2- 5 years of email marketing experience, preferably in e- commerce or lighting/home decor targeting the U.S.
● Strong data interpretation skills and experience with A/B testing.
● Experience with SMS marketing is a plus.
● Excellent English communication skills with attention to detail.
● Ability to write compelling, on- brand copy.
● Proficient with email platforms (Klaviyo preferred) and HTML/CSS for email templates.
● Customer- centric mindset with a focus on enhancing customer experience.
● Proven success in boosting customer engagement and sales through email marketing.
KEY COMPETENCIES:
● Collaborative team player.
● Excellent organizational skills and ability to meet tight deadlines.
● Data- driven & proactive mindset
● Innovative and creative in crafting engaging email content.
● Strong visual aesthetic sense.
● Familiarity with U.S. market trends and consumer behavior in the lighting and home decor sectors.

Phụ cấp, Chế độ thưởng, Đào tạo, Tăng lương, Phụ cấp thâm niên

Cập nhật gần nhất lúc: 2024-11-21 22:20:02