KEY RESPONSIBILITIES
Market Research & Forecast
Collect market information to identify market needs, target markets, new markets;
Regularly update new trends / information in the market in order to timely adjust Marketing;
Admissions strategies / plans.
Conduct qualitative and quantitative surveys / research to understand target customer needs;
Brand Management
brand positioning;
channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...
and communication content to target customers (current parents, potential parents, students);
Build, manage & operate website: Update school activity news, optimize users experience,
Support line manager to define market segmentation, target customer identification and
Resolving trademark- related legal issues;
Consulting & managing the presentation of all platforms for exchanging information to
Support to identify and handle communication crises (if any).
Responding to information that parents sent to Marketing- managed social media platforms;
Build up, manage and produce content to maintain the school&039;s official communication
parents under the operating responsibility of other departments: ManageBac learning
Participating in building brand identity & brand equity, standards to be followed for images
Continuously monitor and update news from all educational groups on social networking
make plans and execute to promote website rankings through keywords (SEO).
platforms to capture market trends and make appropriate predictions;
platform, Online uniform store, etc.
Formulate strategies, plans and deploy integrated marketing activities for enrolment
Participate in defining strategy and plan multi- channel communication & marketing based on market situation, parents&039; needs and actual service provided by the school.
Participate in building communication themes throughout the school year using external or
internal resources;
Implement marketing activities on digital platforms:
+ Build up media content and images according to brand identity to promote school&039;s
utstanding activities and features.
+ Select the form/channel to approach and deploy advertising activities: Facebook, Google,
SEM, Native ad, Community group, advertising through email, electronic newspaper,...
+ Track results of advertising activities and continuously have appropriate optimization plans:
Change the communication channel, change the way ads are run, change the image/content,...
Implement traditional marketing activities:
+ Moderate the production of publications serving traditional marketing activities and
enrollment: Brochures, leaflets, fee schedules,... for all programs study program.
+ Deploying activities: Outdoor advertising, on- site advertising, printed newspapers,
magazines, television stations.
Management of communication activities (including communication activities of all other
departments)
Check and approve the style, presentation and part of the communication text sent from the
Synthesize and store all school communication content throughout the school year.
fficial communication channels of UTS;
Event organization
Planning, budgeting and organizing marketing events;
Participating in/hosting sponsored events;
summer program,etc.
Support the organization of school&039;s general events: Opening ceremony, closing ceremony,
Planning, budgeting and organizing Admission events;
Filming, designing and censoring publications/products for school- wide operation
Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit , insurance card, signboard system, etc.
Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning
Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series)
tools, etc.
General missions of management and administration
Consult and offer professional solutions under functional units;
Organize, manage and archive department&039;s document, information & data;
Prepare reports relating to department functions & and duties;
Other tasks diretly assigned by the Board of Directors.
Support other departments in fulfilling school- wide tasks when required;
JOB REQUIREMENTS
Education
University Degree with Marketing/Business background is an advantage.
Experience (type of)
Well- experienced with Marketing background at least from 03 year and above;
Used to work in Education industry is a plus.
Specific knowledge/ skill
Practical creativity and result- oriented;
Energized, open- minded and extremely proactive;
Responsible and honest at work;
Passion to growth and strong time management skill to work in a changeable environment, manage workload and multiple projects;
Good English at 04 skills;
Careful and detailed with both words, numbers and visual.
Love working with students;
Strong business mindset, analytical power, good communication and presentation skill;
Have good sense of beauty;
