Senior Executive (Product Marketing)

Graphic Communication Product Marketing Key Responsibilities:
• Work with SCM team for Forecasting Graphic Communication products by quarter, by month.
• Plan the launches of net- new products and releases of existing products, and manage the cross- functional implementation of the plan.
• Collaborate with Sale HOD and Marcom to develop PR plan for GC Products
• Prepare Monthly, Half Year report to BOD & Regional Office.
• Understand Graphic Communication Market Segment, customer behaviors to promote suitable GTM Strategy.
• Develop a marketing plan for Graphic Communication products with Graphic Communication Sales HOD & marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Understand the competitive landscape—SWOT analysis of our products.
• Monitoring Graphic Communication pricing, update on system for any changes.
• Understand and support our sales channels; train them on product knowledge, competitor comparison; develop internal tools and external collateral and teach them how and when to use it
• Analyze market trend to suggest Marcom team topic for PR contents.
• Localize material such as Brochures, CED, Sales Presentation from Regional offices.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. (ROI tracking)

Promotion Opportunity
Professional Training
Bonus

Cập nhật gần nhất lúc: 2025-10-03 16:00:03