Senior Growth Team Leader

Strategy:
Define and propose the user/merchant growth strategy for MoMo;
Lead the execution of major projects and activities, including media campaigns, promotion programs, and product optimization.
Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns;
Plan and design growth initiatives annually with quantifiable objectives based on extensive research, analysis, and collaboration with relevant teams;
Promotion:
Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
Market Research:
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
Product Collaboration:
Work closely with the product team to provide user insights essential for product development and growth.
Budget Management:
Manage annual budget allocation between promotional costs and media mix to align with business objectives across in- app and external channels.
Monitoring & Reporting:
Provide regular reports and insights to senior management.
Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
Stakeholder Management:
Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
Experiments:
Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.

Strong intuition about users and products; experience in product is a plus;
Strong analytical skills;
Hunger to drive action and impact;
Extensive experience in user research, insights search, and building marketing campaigns;
Strong understanding of user- centricity concepts and marketing platforms;
Ability to leverage local nuances to design highly relevant growth activities for our users;
Minimum of 5 years of experience in relevant fields such as Growth, Digital Marketing, and Business Analytics;
Familiarity with the Fintech/Ecommerce/Ride Hailing market;
Bachelor’s degree in Marketing, Data, Business, or Finance;
Strong interpersonal skills, capable of managing senior stakeholders.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2023-11-30 16:10:21