Senior Growth Team Leader

Strategy:
Lead the execution of major projects and activities, including media campaigns, promotion programs, and product optimization.
Define and propose the user/merchant growth strategy for MoMo;
Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns;
Plan and design growth initiatives annually with quantifiable objectives based on extensive research, analysis, and collaboration with relevant teams;
Promotion:
Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
Market Research:
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
Product Collaboration:
Work closely with the product team to provide user insights essential for product development and growth.
Budget Management:
Manage annual budget allocation between promotional costs and media mix to align with business objectives across in- app and external channels.
Monitoring & Reporting:
Provide regular reports and insights to senior management.
Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
Stakeholder Management:
Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
Experiments:
Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.

Strong intuition about users and products; experience in product is a plus;
Strong understanding of user- centricity concepts and marketing platforms;
Bachelor’s degree in Marketing, Data, Business, or Finance;
Strong interpersonal skills, capable of managing senior stakeholders.
Ability to leverage local nuances to design highly relevant growth activities for our users;
Extensive experience in user research, insights search, and building marketing campaigns;
Minimum of 5 years of experience in relevant fields such as Growth, Digital Marketing, and Business Analytics;
Strong analytical skills;
Familiarity with the Fintech/Ecommerce/Ride Hailing market;
Hunger to drive action and impact;

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2024-04-03 11:34:34