Senior Marcom Executive (Digital Marketing)

Manage and analyze email marketing campaigns to nurture leads and drive conversions.
Manage and optimize paid and organic advertising campaigns across platforms like Google, Facebook, Instagram, and others based on budget allocation and performance metrics.
Identify and partner with relevant influencers (e.g., luxury travel bloggers, local tastemakers) to amplify brand reach and engagement.
Stay up- to- date on the latest digital marketing trends and technologies and implement them into campaigns.
Generate reports and track the performance of all digital marketing activities.
Conduct keyword research and implement basic SEO best practices to improve the hotel website&039;s ranking in search results, driving organic traffic, and maximize ROI.
Develop features for the hotel mobile app to enhance guest experience and drive direct bookings.
Collaborate with the Corporate Office on scheduling, guidelines, and reporting for digital marketing initiatives.
Manage and analyze website traffic data using tools like Google Analytics to identify trends and optimize website performance.
Assist with other marketing initiatives as needed.
Contribute to developing a content marketing strategy that aligns with overall marketing goals and target audience, including planning and scheduling content publishing across various channels (website, social media) using a content calendar tool.
Develop and implement comprehensive digital marketing strategies aligned with overall business objectives, including a social media strategy and management of the hotel&039;s presence on various platforms (Facebook, Instagram, etc.).
Collaborate with the design team and content team to develop engaging and visually appealing content for all digital marketing channels.

Diploma in Sales and Marketing or equivalent is preferred

Experiences in similar role and capacity of luxury hotels/resorts
Prior experiences in Public Relations Management is of advantage

Strong understanding of digital marketing platforms, including Google Ads, Facebook Ads Manager, and Instagram Ads.
Experience with content marketing, SEO best practices, and marketing analytics tools (e.g., Google Analytics).
Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
Proven track record of developing and executing successful digital marketing campaigns.
Excellent written and verbal communication skills.

13th month salary bonus according to revenue
Enjoy monthly service fee with high rate
Be rewarded on holidays, New Year and special occasions of the year
Develop career in a dynamic and professional international working environment
Participate in periodic team bonding activities
Participatein social insurance, health insurance and unemployment insurance at the contracted salary
Competitive salary

Cập nhật gần nhất lúc: 2024-08-09 20:15:03